How to Advertise on Facebook? Detailed Explanation and Examples

Are you thinking of advertising on Facebook? Then you’ve come to the right page.

Since its inception in 2004, Facebook has proven to be a social media giant. While you use the site to connect with your family and friends or use it as a business owner, the platform has also become one of the best places for companies and entrepreneurs to market Facebook and advertise their products or services.

So what exactly are Facebook ads and how do you create Facebook ads? Read on to learn more.

What is Facebook Ads?

Facebook Ads is the Facebook’s digital ad platform, which serves to show your ads to the audience you’re targeting in the news source, sidebar, or Messenger on Facebook. Facebook Ads is one of the most effective ways to promote your business, product or service. Facebook Ads allows a variety of shapes and sizes, and each creative type can be created specifically for a different goal.

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How to publish ads on Facebook?

Before you enter how to create an ad, consider the different types of Facebook ads you can use first.

Facebook Ad Types

With nine different ad formats to choose from, business owners can edit their ads as they like. Trying a few different formats can help you determine if someone is performing better than the other (helping you to participate more effectively with your audience).
They’re all great, but how do you really go about creating an advertising campaign?

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Publishing with Facebook Ads Manager

The first thing you need to do to get started is to create a Facebook business page. All ad campaigns on Facebook use the Facebook Ad Manager tool you can find here: You can also create an ad by clicking any of the CTAs on your business’s page.

Once you’ve entered the Ads manager, you’ll choose the target that best suits your product, company, or service. Facebook offers 11 different marketing goals depending on what you want to achieve. It is very important to choose the target that best suits your campaign’s needs.

Which campaign target to choose?

It is very difficult to choose between nine different campaign targets, but it is important to choose the right one, and Facebook will determine your advertising success.

Brand awareness: Introduce your brand to wider audiences.
Access: Show your ad to the maximum number of people.
Traffic: Send more people to a specific web page on Facebook.
Participation: Get more people to see and take care of your shipment or page. Participation may include comments, shares, likes, response responses, and request requests.
App installs: Send contacts to the app store where you can download your app.
Video views: Promote behind-the-scenes footage, product demonstrations, or videos showing customer stories to raise awareness about your brand.
Creating leads: Collect lead information from people interested in your business.
Messages: Reach more people to chat with your business in Messenger or WhatsApp to complete purchases, answer questions, or provide support.
Conversions: Have people take valuable action on your website, app, or Messenger, such as adding payment information or making a purchase. Use the Facebook pixel or application activities to track and measure conversions.
Catalog sales: Create ads that automatically show items in your catalog according to your audience.
Store traffic: Visit your physical stores by showing ads to nearby people.

Note that some of the options in the next steps will vary depending on the destination you select. In this example, we’ll guide you step-by-step on how to create a great ad with the brand recognition goal.

How to setup your Facebook Ads?

When you select a campaign goal based on your business goals, you’ll need to name your campaign. You can also set up an A / B split test and budget optimization, but for now, we’ll keep them off.

If you haven’t created an ad account, you’ll need to do it now. Click Set Ad Account and enter your country, currency, and time zone. Click the Continue button. At the top of the page, type your Facebook Ad campaign in the Name Set Name box.

Define Your Target Audience

Time to target your audience! It is important to find your core audience, and Facebook will determine the success of your advertising campaign. You can customize your audience according to their location, age, gender, language, interests, behaviors and connections. You can further customize your customers using custom audiences to re-target customers who have interacted in the past.

Always take a look at the Target Audience indicator on the right side of the screen. This indicates the potential size of your audience as you enter your information.

Remember to use the Connections property. You can include or exclude specific contacts who are already connected to other pages, activities, or applications related to your product / service.

Select Placement for Your Facebook Ads

Continue to scroll to select where you want your ads to appear. If you’re new to Facebook ads, choosing Auto Placements is your best option. You will maximize your budget and reach more people. Facebook’s distribution system allocates the designated budget of your ad to multiple locations based on where they can show their best performance.

Once you have a better understanding of Facebook Ad Manager, you can decide to place your ads in specific places. Here are your options:

Device Types: Mobile, desktop or both.
Platform: Facebook, Instagram, Audience Network and Messenger (with the ability to choose where to appear on each platform).
Mobile Devices and Operating Systems: Android, iOS or both.

Define Budget and Timeline

Now that you’ve identified your audience, it’s time to decide how much money you’ll spend on your ad campaign. If you want to start your campaign now or in the future, you have the option of selecting a daily or lifetime budget and setting specific start and end dates.

You can also view your ads in more detail with advanced options. Keep in mind that even if you keep your bid high, you’ll pay the lowest amount possible in the auction to place your ads (we’ll enter the auction later).

Once you’ve decided on your budget, click Continue.

Publish Your Ad

This place is making fun. First, choose your ad format (carousel or single image or video). Each of these options changes the Media tab below. In this example, we will select the single image or video option.

Note: Existing ad formats will vary depending on the campaign target you have previously selected.

After your format is selected, you upload a photo or video. Having a clean, professional-looking content is crucial to how noticeable your ad is (and how successful the campaign is)! Facebook lets you create up to six ads with unique pictures at no additional cost. Generally, the picture and video features are listed to the right, but for quick reference:

Display features:
Recommended picture size: 1080 x 1080 pixels
Aspect ratio: 1: 1
File type: .jpg or .png

Video Features:
Format: .MOV or .MP4 .gif files
Resolution: 600px minimum width
File size: 4GB max
Aspect ratio: vertical (4: 5)
Recommended Facebook length: 15-60 seconds

Facebook Review this Hootsuite copy page for a comprehensive list of ad sizes.

Once you’ve selected your ad format, uploaded the required photos and videos, and entered the text to continue entirely, the creative process is complete. Now sit back and watch the Facebook Ads campaign open. But what if you want to know exactly where your money goes and how it’s used?

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How much does Facebook Ads cost?

Short answer: it depends on many different things (I know, an answer you’ve heard before). Don’t forget you won’t cost much more than you want to spend. Everything depends on you. The amount of detail you can add to your personal ad campaign (such as customizing your audience or bidding plan) is unlimited. It’s no secret that each campaign will be different and give different results. Of course, you know how much you spend because you determine the amount, but having an insight about how it is spent gives you peace of mind that you don’t bomb the money blindly.

Ad auction
The first thing you should know is that Facebook actually works like an auction. Therefore, no definite answer will be received on how much the Facebook Ads will cost. When you pay to Facebook to promote your business through an ad, you enter a bid for all other businesses that use Ad Manager. With so much competition, Facebook can only advertise too much, limiting the number of ads a user sees.

Other factors
Bidding thousands of businesses is not the only thing that can affect how much your Facebook Ads will cost. Some other factors are the day of the week, the hours you’ve chosen to run your campaign, or even the time of the year. When the advertising competition is severe, the costs will increase. Predefined things like your audience and ad placements are also weighted. Different placements will have varying costs. Costs increase if other advertisers are trying to reach the same mass demographics. As a result, the news source area is not unlimited!

There is also a relevancy score calculated with the types of engagement you receive. This may include clicks, page visits, and application installations. Your score may affect how much Facebook charges you.

Estimated Action Rates
In short, Predictive Action Rate is Facebook, which predicts the likelihood that someone in your target audience will interact with your ad. For example, if you’re running an ad for your wine subscription service, Facebook will likely show your ad to the people you think it will or will register. This is determined by the previous actions that a person has performed on Facebook (if it’s registered for a monthly meal subscription service) and how well your ads are running (the number of people you’ve managed to convert to customers).

Finally, it’s hard to predict how the money you spend on Facebook will be used to promote your product or service. AdEspresso analyzed over $ 300 million in advertising spending in detail. For quick reference, basic information:

The Average Cost-Per-Click (CPC) is approximately US $ 0.35 worldwide and US $ 0.28 in the US.
The average average price in the US is US $ 0.23.
The average cost per application installation in the US is US $ 2.74.

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